A political arm of Planned Parenthood is launching a $10 million voter turnout campaign in North Carolina to elect pro-abortion candidates this year as reproductive rights become more important in 2024.

Organizers will knock on more than one million doors this cycle as part of Planned Parenthood Votes’ $10 million push! South Atlantic, Planned Parenthood Votes and Planned Parenthood Action PAC NC.

The New York Times first reported that the new campaign marks the group’s “largest investment ever in a single state” and that the funds will also go toward digital ads and new field offices.

As strict abortion bans emerge in states like Arizona and Florida – and as organizers push to put abortion-related measures on state ballots this fall – Democrats hope the abortion issue will energize voters and give a boost to blue candidates throughout the country. vote.

The Biden-Harris campaign has also relied on abortion to criticize former President Trump, blaming the Republican for the downfall of Roe v. Wade and the state-level restrictions that followed.

Abortion is legal in North Carolina up to 12 weeks and six days of pregnancy, according to Planned Parenthood, and the issue isn’t directly on the ballot in the Tar Heel State this November, but Democrats are sounding alarms about future threats to access under anti-abortion Republicans.

Meanwhile, Biden’s re-election bid is vying to flip the state, which Trump won in 2016 and 2020.

North Carolina Gov. Roy Cooper (D) said last week that he believes the incumbent can win the state, although a Mason-Dixon poll in North Carolina released last week found Trump ahead by 6 points. of his Democratic rival. The campaign has acknowledged that it will “require a tireless effort” to reach the voters he needs in November.